Ben Bajarin is the Director of Consumer Technology Practice at...
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The rise of the Kindle Fire has dramatically impacted upon Samsung’s stranglehold on the Android app usage market, with the Galaxy Tab’s share dropping from 63% in November to 35.6% in January of this year. However, as a result of the total number of Android tablet app usage sessions tripling in the two months, Flurry says that even the Galaxy Tab saw the total number of app launches rise by 50% over the course of the two months.
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The news is not anything like a body blow to Samsung, but does illustrate Amazon has become a serious contender with Samsung for the 2 spot in the consumer tablet market. At the end of 2011,some researchersbelieved that the Kindle Fire would have already overtaken Samsung in terms of shipments.
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Back then, Amazon had only just begun shipping the Kindle Fire, so the tablet accounted for just 3% of Android tablet app activity, putting the slate behind the aforementioned slates of Asus and Acer, as well as Motorola’s Xoom tablet (6%).
Flurry’sreportalso found that Kindle Fire owners are happier to pay to download apps than Galaxy Tab owners. "We found that the Kindle Fire drove over 2.5 times more paid downloads to consumers than the Samsung Galaxy Tab," said Flurry blogger Peter Farago.
Kindle Fire owners love their Android apps acer,Samsung’s Galaxy Tab was virtually on a acerpar with the Kindle Fire, grabbing 35.6% of total app activity, while the Asus Eee Pad Transformer and Acer’s Iconia lagged someway behind with 7% each, down from the results of November, when they accounted for 13% and 11% respectively.
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Amazons Kindle Fire tablet accounted for more than a third (35.7%) of total Android app activity in the last three months, according to a new study from app analytics research firm Flurry.
